STREET
Guerilla/ Street Marketing
Our offline guerilla street marketing teams execute high impact, buzz-generating programs on a national level. We maintain a large and well trained national network of street marketing field reps in the top 60 + markets throughout the country. Incorporating the street savvy and progressive business practices of our street teams, enables us to provide our clients with the needed strategies to gain the trust of targeted audiences, while building brand loyalty. We recognize the significance of grass roots marketing and have merged our extensive resources, street smarts and corporate experience to form a full service multi-media firm.
Brand Ambassadors/ Street Reps
We provide experienced in-house account teams and a superior quality of field staff to achieve these goals. The field staffs are the connection between clients and consumers, and we provide our clients the highest caliber of staff from our nationwide roster of over 20,000 promotional models, brand ambassadors, product specialists, greeters, samplers, street/guerilla teams, and field market managers, touring staff, costume characters, demonstrators, bilingual staff and specialized talent. Working together we achieve buzz-generating, flawlessly executed, turn-key programs on a national level. And we do it utilizing cost-effective methodologies that yield superior results and nationwide savings!
Street Marketing Goals
Our goals are focused – generate awareness, stimulate trial, build sales and execute successful programs for our clients. How we achieve those goals are varied. From program conception and design, to researching event sites and venues, to negotiating buy-ins and sponsorships, to providing tour and in-market staff to execute these programs, we provide a level of quality and consistency that makes these programs turn-key and our clients’ goals realized.
Street Marketing Capabilities
The City’s street marketing capabilities include program creation, design and development; site research and acquisition; designing and producing promotional materials and premiums in-house; securing vehicles and storage; product shipping and fulfillment; developing training manuals and report forms; and tracking program results and ROI.
We execute:| Street & Lifestyle Marketing | Special Events |
| - Peer-to-peer distribution of promotional products | - Scout and secure venues |
| - Lifestyle/retail poster & flyer displays | - Invite press and obtain red carpet media coverage |
| - High profile poster "sniping" (Guerilla Marketing) | - Project management and on-site coordination |
| - Retail promotions support | - Develop event themes and attractions |
| - Mobile Billboards | - Custom invite design and distribution |
| Radio Promotions | Public Relations |
| - National rotation, mix show & college campaigns | - Develop and distribute press releases |
| - Awareness calls, e-mails & text pages to radio staff | - Sponsorship & cross promotion solicitation |
| - Record pool and nightclub promotions | - Strategic alliance building |
| - Radio tastemaker feedback | - Local & national media outreach to consumer & trade publication, TV networks and newspapers |
| - Develop custom radio spots and drops | - Coordinate on-air contests, mentions & give-aways |
| - Solicit media coverage |
| Creative Design & Production | Online Marketing |
| - Promotional product design & manufacturing | - Mass e-mail & text messaging campaigns |
| - Print and outdoor advertising | - Consumer/tastemaker/entertainment databases |
| - Album covers and booklets | - Message board & chat room postings |
| - Logo development | - Fan team recruitment & direction |
| - Tag line and campaign concepts development |
| - Special Events | - Sampling Promotions |
| - Trade Shows | - In-Store Demonstrations |
| - Mall Events | - Nightlife Promotions |
| - Auto Shows | - College Campuses |
| - Mobile Tours | - Character Appearances |
| - Fairs/Festivals | - Sports/Athletic Events |
| - Spring Break | - Lead Generation/Surveys |
| - Movie Releases | - Grassroots/Viral Marketing |
| - PR Campaigns | - Product Launches |
| - Mystery Shopping | - Wine Tasting |
| - Guerilla Marketing/ Street Teams | - Ethnic or Bilingual Programs |